Brand Director

Brand Director

SUMMARY

The Jewish Agency for Israel is seeking an energetic, experienced corporate branding professional to lead the development and implementation of brand strategy (positioning, messaging, creative, etc) in support of the short and long-term marketing strategy of the organization and its multitude of complex educational programs. The Director will be responsible for ongoing brand assessment and policy, and will collaborate with internal and external constituents to ensure integrated messaging, brand identity and effective co-branding/ sub-branding within the organization. The Brand Director is a bicultural Hebrew-English speaker with an entrepreneurial spirit, seasoned in brand assessment, research and analysis, with proven experience in managing a team and developing a successful global brand.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Lead global re-branding process consisting of development and implementation of new corporate brand strategy, overseeing redefinition of visual language, liaising with key stakeholders, responsibility for global qualitative stakeholder analysis
• Function as the steward of the brand that articulates the mission of the Agency and supports brand vision, position, architecture and achieves overall brand goals
• Participate in strategic discussions to define target groups and marketing plan across diverse segments and markets
• Lead the marketing lifecycle process for designated brand(s)
• Develop language that explains the Agency’s vision, purpose and programming to a diverse global audience
• Manage and collaborate with marketing and communications teams in Israel and the US to execute design consistent with determined department hierarchy and global style guide
• Engage, inspire and galvanize the organization around the Agency brand vision, position and strategies so that agents on all levels can clearly articulate these in their areas of functional expertise
• Maintain brand integrity across lines, advertising, and cultural divides in a uniform voice
• Support the development of brand strategies and marketing plans across the organization, gaining support from constituents in Israel, US and other key markets of the Agency
• Mange New York marketing team and third party agencies

SKILLS/QUALIFICATIONS:

• 10+ years brand marketing experience, including agency, consulting and/ or corporate
• Education in related field, MBA from top tier business school preferred
• Superb interpersonal skills; ability to accurately understand and articulate the mission of the Jewish Agency and forge relationships in a large and complex organization
• Broad range of experience with brands at various stage of maturity
• Exceptional Hebrew/ English communication skills, and strong English writing skills.  Fluency in both languages is a MUST.
• Strong administrative and organizational skills; ability to multi-task and make responsible judgment calls in a fast-paced environment
• Confident self-starter and efficient team-player with entrepreneurial spirit and experience 
• Flexibility to travel occasionally as needed
• Understanding of Jewish, Israeli environment/ culture essential
• Additional languages (French, German, Russian) highly desirable

ABOUT THE JEWISH AGENCY:

For over 80 years, the Jewish Agency for Israel has served as the link between the Jewish people and Israel, working to ensure the future of a connected, committed, global Jewish People with a strong Israel at its center. Today, we continue our work to secure the Jewish future by strengthening the Jewish identity of young Jews in both the Diaspora and Israel. Our Mission is to Inspire Jews throughout the world to Connect with their people, heritage and Land, and Empower them to build a thriving Jewish future and a strong Israel.

Salary commensurate with ability and experience. Attractive benefits package.