AT&T Director Emerging Markets: Consumer Products Group -AdWorks, New York
Director - Emerging Markets: Consumer Products Group
The Director, Emerging Markets CPG is responsible for initiating and expanding revenue generating relationships with client CMOs (and other senior marketing executives) in the CPG category. This person will work to close business across the mobile, broadband and television categories, selling AdWorks capabilities for advanced media targeting at scale. He or She will work closely with parallel agency sales teams in mobile/online and television. Frequent travel and personal contact is required. He or She will be a tireless evangelist for a growing portfolio of AdWorks media offerings and unique, 3 Screen media insights. The Director will ensure that AT&T AdWorks remains top-of-mind as a source for state-of-the-art advertising and marketing tools and insights.
Additional Responsibilities:
• The Director, Emerging Markets: CPG will work in tandem with their agency seller colleagues to reach category revenue goals across the three major platforms.
• The Director will work with other divisions of AT&T when their business needs include contact with CMO and other senior client-side marketing personnel. He or she will facilitate conversations between those divisions and key clients while ultimately owning the CMO relationship and ensuring that CMOs know AT&T AdWorks is the primary source for advanced marketing solutions and media insights from AT&T.
• The Director will be the AdWorks ""Expert"" in their assigned category (CPG). This includes being up to date on key industry organizations and news sources for the vertical as well as important meetings, seminars and other events related to senior marketers.
• The Director will also be the AdWorks ""Expert"" regarding competing media and insight opportunities across TV, mobile, broadband and 3 Screen research opportunities.
• The Director will act as a key conduit of information, informing the product team about real-world CMO reactions to our product set and offering specific ways to improve our offerings.
• The Director will work in a matter that demonstrates full teamwork and excellent communication.
• The Director will manage their business expenses and ensure that all such expenses are incurred according to AT&T policy.
• The Director, Emerging Markets: CPG will report to the RVP Vertical Specialists East in New York.
Qualifications: Job Qualifications:
• Significant experience with CPG marketing needs. Can be at agency, on the client side or as a focused seller of media or audiences in the CPG vertical.
• Must be an exceptionally strong presenter and persuader, with the presence and credibility appropriate for a CMO.
• A solid working knowledge of the audience sales ecosystem including DSP, DMP, SSP and RTB platforms is strongly preferred.
• Strong current relationships with key client CMOs or other senior client marketers in the CPG category is preferred.
• Proven ability to reach out and break through to CMO level executives to begin new relationships is preferred.
• Must have thorough understanding of the full spectrum of marketing needs and challenges in the CPG category.
• Experience in digital media and marketing solution sales or execution, including as many of the following as possible:
o Audience centric sales
o Mobile
o Online display
o Television/IPTV
o Data and Insights
o Ratings/viewership information
• Ability to travel frequently, sometimes at short notice
• Must be comfortable with a highly charged, highly fluid, highly collaborative work environment
Company Description:
The largest communications company in the United States. And the world. We are the industry leaders in providing wireless service, high speed internet access, local and long distance voice, and directory publishing and advertising services across the US. We are also developing our business to include next-generation television services with our new AT&T U-VerseSM TV.
Join our incredibly diverse company of more than 250,000 people and help drive the innovation that keeps AT&T at the leading edge of technology and service. Expect big things from the company that created the communications industry.
